Business Coach, Sabrina Domenosky, has been a regular attendee at a lot of writing workshops recently. She’s not planning a book of her own, but many of her clients are and they want to know how to write and publish a book that will enhance their business. With the rise of eBooks, POD and online retail, writing and publishing a book has become an even more cost effective way for entrepreneurs to get the word out about who they are and what they do. It’s no surprise then that business coaches like Sabrina are being asked more and more frequently about using book publishing as a marketing option.
Many non-fiction books generate more income as a marketing tool for their entrepreneurial authors than they ever do from the royalties. Books drive publicity and media attention, they generate word of mouth and they increase an author’s credibility and profile in their area of expertise. They are one of the most powerful weapons in an entrepreneur’s marketing armoury and you’d be surprised how many of the books you read were conceived and written with the primary goal of promoting the author’s core business.
As a business coach, Sabrina Domenosky usually works one-on-one with her clients, helping them refine their business and craft a more effective marketing platform on a shoestring budget. By popular request Sabrina is holding a one-day intensive small business seminar on Sunday October 7th in Sydney and she has invited me as a guest speaker to talk about Book Publishing as a Marketing Tool.
So, if you are in the Sydney area and would like to know more about using book publishing as a marketing tool along with many other insights into growing your small business, then join Sabrina and me for the Small Business Breakthrough Workshop. Details are below and you can click here to book your seat.
Small Business Breakthrough Workshop
Crows Nest, Sydney – Sunday 7th October 2012
Join Business Coach, Sabrina Domenosky, for an intensive 1-day Small Business Boot Camp with Guest Speaker, Richard Bilkey, talking about Books as a Marketing Tool.
Sunday October 7th, 2012
9.00am – 4.00pm (Registration begins at 8.00am)
The Awareness Institute
Suite 1, 20 Clarke Street, Crows Nest, NSW 2065
Click here for more info about Sabrina and the Small Business Breakthrough Workshop