Navigating the modern business of book publishing

Tag: advertising

Your Ad Here In-book Advertising

Is in-book advertising inevitable?

Just a few days after I argued that books should remain advertisement free, a new survey by start-up eBook publishing service eBook Plus indicates in-book advertising for eBooks may be inevitable. The survey queried 5,000 people from the US and UK about their preferred mix of eBook pricing and in-book advertising and the results suggest that around 50% of readers are willing to accept advertising in eBooks in exchange for free content. But how will in-book advertising affect the reading experience and the relationship between author and readers?

Why do books make great marketing tools?

Using books as a marketing tool, not a marketing flier

Have you seen the stats on how many advertisements we are subjected to every day? One of the only safe havens left are books. What other media allows you to immerse yourself for hours, even days at a time without ever once sneaking in a word from a sponsor or turning over space to paid advertising?

About Richard

Richard Bilkey has been selling, marketing and distributing books for over ten years, managing independent bookshops, a major online retailer and, most recently, one of Australia's largest Independent Book Distributors, Brumby Books.

Contact Richard directly at richard@fictionetal.com.au