The Digital Bookworld Conference took place last week in New York and as usual produced some fascinating discussion and ideas about the future of digital publishing. Front and centre this year was issue of online book discoverability and sales and the challenges publishers now face in promoting their books to readers. One of the more disturbing undercurrents of the conference, however, was the implicit acceptance of what Quarto CEO Marcus Leaver referred to as “post-bookstore book world”. While speculation about the demise of the bookshop is nothing new, the bluntness with which publishers are now openly discussing and planning for life after bookstores is particularly ominous. But is a post-bookstore world inevitable? Do bookshops offer enough value to the community of readers, publisher and authors to be worth protecting? And what can bookshops do to regain their relevance?
In October last year I was invited as a guest speaker to a Small Business seminar run by Business Coach, Sabrina Domenosky. At the seminar I presented the idea of writing and publishing a book as a marketing tool to help promote your small business and discussed the most effective ways to produce, market and sell your book. The response from the seminar was fantastic and I’m very pleased to say that Sabrina has invited me back to her next Small Business seminar on Sunday February 3rd to talk more about about Book Publishing as a Marketing Tool.
As any regular reader of Digireado will know, it’s an exciting time to be an author. Yet, as the ranks of independent authors rapidly grow, very few self-publishers are bothering with brick and mortar bookshops anymore. It’s not difficult to see why—sales and distribution into bookstores has always been a notoriously difficult and costly task, while the closures of large chains and cherished independents alike have led to widespread speculation that high street bookselling is obsolete.
I was invited to attend the Hay House Writer’s Workshop this week in Sydney and the phrase of the day was definitely author platform. In fact, if you assumed that a writing workshop run by the world’s leading Mind Body Spirit publisher would be filled with creativity exercises and meditations to help you write from the soul, you might have been disappointed.
It’s often the small things that pull readers out of a story and one of the biggest culprits is sloppy, inconsistent formatting. Formatting should be invisible in a book – the hidden scaffolding that allows the reader to smoothly step into the narrative and become immersed in the writing.
Self Publishing Part 5: The Fiscal Art of Book Design (or people judge books by their covers – work with it!)
The long-term success of any publishing venture will always hinge on the quality of the writing, but without great packaging you are severely handicapping your book’s ability to sell in almost any channel you can think of. We are conditioned as consumers to make inferences about the quality of a product by the aesthetic promise of its design and wrapping. It’s a psychological loophole that marketers have been exploiting with every increasing precision.
NZ born author Juliet Marillier has achieved a huge international audience with her elegant historical fantasy novels. Like some of her previous series, Heart’s Blood takes inspiration from a traditional fairy tale. In this case it’s Beauty and the Beast – and no, you can forget that saccharine sweet Disney version, this is a story with a lot more guts to it.
Fantasy writing is flourishing in Australia these days. Led by established authors such as Garth Nix, Kate Forsythe and Isobel Carmody, the quality of Aussie fantasy just keeps getting better and better. With so much good local fantasy available, I wanted to take some time to highlight some of the best recent releases.
Siddon Rock is the debut novel from Blue Mountains author Glenda Guest. I had the great luck to be shown some sample chapters of this book while it was being shown around to publishers and I have kept up to date with its progress through what can sometimes seem the industrial process of modern publishing process. I was impressed from the very first line and hooked after the first chapter and now that the book has finally made it all the way to the bookshop shelves I am very glad to see that the sparkle of those early drafts has survived and prospered.