In October last year I was invited as a guest speaker to a Small Business seminar run by Business Coach, Sabrina Domenosky. At the seminar I presented the idea of writing and publishing a book as a marketing tool to help promote your small business and discussed the most effective ways to produce, market and sell your book. The response from the seminar was fantastic and I’m very pleased to say that Sabrina has invited me back to her next Small Business seminar on Sunday February 3rd to talk more about about Book Publishing as a Marketing Tool.
A local cinema has been showing classic movies recently and I had the great pleasure of watching The Philadelphia Story on the big screen – the original 1940 version with a very young Jimmy Stewart playing a tabloid journalist, Macaulay Connor, and Katherine Hepburn as the reclusive heiress, Tracy Lord. Both characters despise each other on contact but there follows a wonderful scene in a library that illustrates beautifully the complex relationship and dialogue that exists between author and reader and I couldn’t help thinking about how true it still felt 72 years later.
In my previous post I laid out my checklist for self published authors and top of the list was the quality of the writing. By publishing a book you are creating a product that must stand on its own in one of the most competitive markets on Earth. There are literally millions of books published in various formats around the world each year and if you hope to convince discerning readers to pay money for your work then you must make sure that the content of your book is up to a commercially acceptable standard*. A startling number of self published books are doomed to failure simply by virtue of going to print before they are ready and, no matter how good the salesman, if the product doesn’t meet expectations then it’s simply not going sell.