Navigating the modern business of book publishing

Tag: Authors

Small Business Breakthrough Workshop & Book Publishing as a Marketing Tool

In October last year I was invited as a guest speaker to a Small Business seminar run by Business Coach, Sabrina Domenosky. At the seminar I presented the idea of writing and publishing a book as a marketing tool to help promote your small business and discussed the most effective ways to produce, market and sell your book. The response from the seminar was fantastic and I’m very pleased to say that Sabrina has invited me back to her next Small Business seminar on Sunday February 3rd to talk more about about Book Publishing as a Marketing Tool.

The Author and the Reader and The Philadelphia Story

A local cinema has been showing classic movies recently and I had the great pleasure of watching The Philadelphia Story on the big screen – the original 1940 version with a very young Jimmy Stewart playing a tabloid journalist, Macaulay Connor, and Katherine Hepburn as the reclusive heiress, Tracy Lord. Both characters despise each other on contact but there follows a wonderful scene in a library that illustrates beautifully the complex relationship and dialogue that exists between author and reader and I couldn’t help thinking about how true it still felt 72 years later.

Penguin House - New Logo?

Penguin Random House – dawn of the mega-publisher?

The publishing world is abuzz with the news that two of the world’s largest publishers, Random House and Penguin, have agreed to merge, potentially creating a mega-sized publisher that looks to dwarf its competitors. Monday’s announcement confirmed several days of rumours and speculation following the Financial Times report on Thursday that Random House and Penguin’s parent companies, Bertelsmann and Pearson, had entered merger talks. The size of the deal and its implications for the industry have sparked frenzied discussion on everything from the fate of existing staff to the design of the new logo

Random House Corporate Logo

Random House opens its doors in New York

Digital Bookworld reported the news yesterday the Random House in New York was going to open its doors to the general public on Nov 2 as part of its ongoing campaign to grow the publisher’s brand outside of the trade. It follows the release of a series of videos by Random House that give insight into their business and publishing processes (see one of the videos embedded below). It’s an interesting move by Random House and shows that they are considering new ways to relate not only to the reading public, but also to authors and book industry “influencers” such as bloggers.

Why do books make great marketing tools?

Using books as a marketing tool, not a marketing flier

Have you seen the stats on how many advertisements we are subjected to every day? One of the only safe havens left are books. What other media allows you to immerse yourself for hours, even days at a time without ever once sneaking in a word from a sponsor or turning over space to paid advertising?

Self Publishing Part 1: For Fun or Profit?

There’s a huge amount of speculation around the decline of traditional publishing now that digital printing, online retail, eBooks and digital marketing are allowing authors more opportunity to go it alone. While the fate of traditional publishing is a topic for another day, the fact is that more and more authors are now deciding to… Read More ›

About Richard

Richard Bilkey has been selling, marketing and distributing books for over ten years, managing independent bookshops, a major online retailer and, most recently, one of Australia's largest Independent Book Distributors, Brumby Books.

Contact Richard directly at richard@fictionetal.com.au