Navigating the modern business of book publishing

Tag: books as markting tool

Why do books make great marketing tools?

Using books as a marketing tool, not a marketing flier

Have you seen the stats on how many advertisements we are subjected to every day? One of the only safe havens left are books. What other media allows you to immerse yourself for hours, even days at a time without ever once sneaking in a word from a sponsor or turning over space to paid advertising?

About Richard

Richard Bilkey has been selling, marketing and distributing books for over ten years, managing independent bookshops, a major online retailer and, most recently, one of Australia's largest Independent Book Distributors, Brumby Books.

Contact Richard directly at richard@fictionetal.com.au