Navigating the modern business of book publishing

Tag: Non-Fiction

Publisher Subscription Services

Selling Direct: Why book publishers are offering subscriptions & how it will change their brand

In my previous post I discussed how eBook subscription services such as Oyster and 24symbols are receiving a lot of attention with their promise of becoming the “Spotify for eBooks”. But publishers are getting in on the act as well, with a number of niche publishers in particular offering discounted access to their list of titles to subscriber members.

Refocusing on Bookstores in 2013

Last week I questioned whether a post-bookstore world was inevitable and suggested 5 ways bookstores might be able to fight back. The future of bookselling has be en a hot topic for a number of years now but with each fresh round of store closures the prospects for our remaining bookshops seem bleaker and bleaker. So what’s the industry buzz about bookstores in 2013? Here’s a quick round up of some of the views put forward by publishing commentators in the last week.

Small Business Breakthrough Workshop & Book Publishing as a Marketing Tool

In October last year I was invited as a guest speaker to a Small Business seminar run by Business Coach, Sabrina Domenosky. At the seminar I presented the idea of writing and publishing a book as a marketing tool to help promote your small business and discussed the most effective ways to produce, market and sell your book. The response from the seminar was fantastic and I’m very pleased to say that Sabrina has invited me back to her next Small Business seminar on Sunday February 3rd to talk more about about Book Publishing as a Marketing Tool.

The Forgotten Sales Channel Part 2: Australia’s Top 3 Book Distribution options for Self-Publishers

In Part 1 of our discussion of book distribution options in Australia we examined why self-published authors should not limit their sales channels to a small number of online retailers at the expense of brick & mortar bookshops. Today we are going to dig deeper into the book distribution options in Australia and take a look at three of the leading book distributors that are worth partnering with.

Bookshop browsing

The Forgotten Sales Channel Part 1 – Book distribution for self-publishers

As any regular reader of Digireado will know, it’s an exciting time to be an author. Yet, as the ranks of independent authors rapidly grow, very few self-publishers are bothering with brick and mortar bookshops anymore. It’s not difficult to see why—sales and distribution into bookstores has always been a notoriously difficult and costly task, while the closures of large chains and cherished independents alike have led to widespread speculation that high street bookselling is obsolete.

Looking into Paragraph Structure

Self-publishing Part 9: Justifying the Humble Paragraph

Spare a thought for the humble paragraph, the unappreciated middle-child of book structure. While authors lavish attention upon each sentence and fuss over chapter headings and cliff-hangers, the paragraph is often just an afterthought—a bite-sized chunk of text defined by line breaks.

E-Books for Dummiess Cover Image

Great podcast episode from the Creative Penn for self-published authors

A lot of first time authors are opting to self-publish digitally rather than go through the traditional print process. In fact, the number of writers taking up the opportunity has created an entirely new market in self-publishing services, as I’ve often discussed. With so many people offering their opinions and recipes for success, it can be hard to sift out the good advice from the bad, but I wanted to highlight this particular podcast episode from The Creative Penn as a great example of GOOD ADVICE.

Penguin House - New Logo?

Penguin Random House – dawn of the mega-publisher?

The publishing world is abuzz with the news that two of the world’s largest publishers, Random House and Penguin, have agreed to merge, potentially creating a mega-sized publisher that looks to dwarf its competitors. Monday’s announcement confirmed several days of rumours and speculation following the Financial Times report on Thursday that Random House and Penguin’s parent companies, Bertelsmann and Pearson, had entered merger talks. The size of the deal and its implications for the industry have sparked frenzied discussion on everything from the fate of existing staff to the design of the new logo

Self-Publishing in the United States, 2006-2011: Print vs. Ebook by Bowker

Self-publishing triples in 5 years

The growth in self-publishing over the last five years is well recognised but an analysis released yesterday by Bowker, has put a startling figure on that rise, indicating that the number of self-published books produced in the USA has grown 287% since 2006. The gross figures give a sense of the scale, with 235,625 self-published print and eBook titles released in 2011, including 148,424 print books and 87,201 eBooks. But dig deeper in Bowker’s Press Release and you’ll find some even more interesting stories.

Your Ad Here In-book Advertising

Is in-book advertising inevitable?

Just a few days after I argued that books should remain advertisement free, a new survey by start-up eBook publishing service eBook Plus indicates in-book advertising for eBooks may be inevitable. The survey queried 5,000 people from the US and UK about their preferred mix of eBook pricing and in-book advertising and the results suggest that around 50% of readers are willing to accept advertising in eBooks in exchange for free content. But how will in-book advertising affect the reading experience and the relationship between author and readers?

Oracle Cards and Author Platforms – Hay House Writers’ Workshop 2012

I was invited to attend the Hay House Writer’s Workshop this week in Sydney and the phrase of the day was definitely author platform. In fact, if you assumed that a writing workshop run by the world’s leading Mind Body Spirit publisher would be filled with creativity exercises and meditations to help you write from the soul, you might have been disappointed.

Self Publishing Part 5: The Fiscal Art of Book Design (or people judge books by their covers – work with it!)

The long-term success of any publishing venture will always hinge on the quality of the writing, but without great packaging you are severely handicapping your book’s ability to sell in almost any channel you can think of. We are conditioned as consumers to make inferences about the quality of a product by the aesthetic promise of its design and wrapping. It’s a psychological loophole that marketers have been exploiting with every increasing precision.

Letter to a Christian Nation – Sam Harris

The dense brevity of this book makes it a perfect starting point for those who wish to quickly assay themselves with the most compelling atheist arguments before tackling more in depth works such as the God Delusion or The End of Faith. For card carrying atheists, reading this book will feel like an inspiring battle cry. For everyone else, the book makes bold statements that are thought-provoking but not entirely irrefutable and should at least provide the basis for much debate.

About Richard

Richard Bilkey has been selling, marketing and distributing books for over ten years, managing independent bookshops, a major online retailer and, most recently, one of Australia's largest Independent Book Distributors, Brumby Books.

Contact Richard directly at richard@fictionetal.com.au