Navigating the modern business of book publishing

Tag: Small Business

Refocusing on Bookstores in 2013

Last week I questioned whether a post-bookstore world was inevitable and suggested 5 ways bookstores might be able to fight back. The future of bookselling has be en a hot topic for a number of years now but with each fresh round of store closures the prospects for our remaining bookshops seem bleaker and bleaker. So what’s the industry buzz about bookstores in 2013? Here’s a quick round up of some of the views put forward by publishing commentators in the last week.

Is the post-bookstore world inevitable? 5 ways bookshops can fight back

The Digital Bookworld Conference took place last week in New York and as usual produced some fascinating discussion and ideas about the future of digital publishing. Front and centre this year was issue of online book discoverability and sales and the challenges publishers now face in promoting their books to readers. One of the more disturbing undercurrents of the conference, however, was the implicit acceptance of what Quarto CEO Marcus Leaver referred to as “post-bookstore book world”. While speculation about the demise of the bookshop is nothing new, the bluntness with which publishers are now openly discussing and planning for life after bookstores is particularly ominous. But is a post-bookstore world inevitable? Do bookshops offer enough value to the community of readers, publisher and authors to be worth protecting? And what can bookshops do to regain their relevance?

Small Business Breakthrough Workshop & Book Publishing as a Marketing Tool

In October last year I was invited as a guest speaker to a Small Business seminar run by Business Coach, Sabrina Domenosky. At the seminar I presented the idea of writing and publishing a book as a marketing tool to help promote your small business and discussed the most effective ways to produce, market and sell your book. The response from the seminar was fantastic and I’m very pleased to say that Sabrina has invited me back to her next Small Business seminar on Sunday February 3rd to talk more about about Book Publishing as a Marketing Tool.

Bookshop browsing

The Forgotten Sales Channel Part 1 – Book distribution for self-publishers

As any regular reader of Digireado will know, it’s an exciting time to be an author. Yet, as the ranks of independent authors rapidly grow, very few self-publishers are bothering with brick and mortar bookshops anymore. It’s not difficult to see why—sales and distribution into bookstores has always been a notoriously difficult and costly task, while the closures of large chains and cherished independents alike have led to widespread speculation that high street bookselling is obsolete.

E-Books for Dummiess Cover Image

Great podcast episode from the Creative Penn for self-published authors

A lot of first time authors are opting to self-publish digitally rather than go through the traditional print process. In fact, the number of writers taking up the opportunity has created an entirely new market in self-publishing services, as I’ve often discussed. With so many people offering their opinions and recipes for success, it can be hard to sift out the good advice from the bad, but I wanted to highlight this particular podcast episode from The Creative Penn as a great example of GOOD ADVICE.

Why do books make great marketing tools?

Using books as a marketing tool, not a marketing flier

Have you seen the stats on how many advertisements we are subjected to every day? One of the only safe havens left are books. What other media allows you to immerse yourself for hours, even days at a time without ever once sneaking in a word from a sponsor or turning over space to paid advertising?

Marketing for Small Business 1-day Workshop + Using Books as a Marketing Tool

Business Coach, Sabrina Domenosky, has been attending a lot of writing workshops recently. She’s not planning a book of her own but many of her clients are, and they want to know how to write and publish a book that will enhance their business. By popular request, Sabrina is holding a one-day intensive small business seminar on October 7th in Sydney and she has invited me as a guest speaker to talk about Book Publishing as a Marketing Tool.

So, if you are in the Sydney area and would like to know more about book publishing in the context of growing your business, along with some hugely useful small business advice, then join Sabrina and me for a Small Business Breakthrough Workshop.

About Richard

Richard Bilkey has been selling, marketing and distributing books for over ten years, managing independent bookshops, a major online retailer and, most recently, one of Australia's largest Independent Book Distributors, Brumby Books.

Contact Richard directly at richard@fictionetal.com.au