Navigating the modern business of book publishing

Tag: writers

The Author and the Reader and The Philadelphia Story

A local cinema has been showing classic movies recently and I had the great pleasure of watching The Philadelphia Story on the big screen – the original 1940 version with a very young Jimmy Stewart playing a tabloid journalist, Macaulay Connor, and Katherine Hepburn as the reclusive heiress, Tracy Lord. Both characters despise each other on contact but there follows a wonderful scene in a library that illustrates beautifully the complex relationship and dialogue that exists between author and reader and I couldn’t help thinking about how true it still felt 72 years later.

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The Forgotten Sales Channel Part 1 – Book distribution for self-publishers

As any regular reader of Digireado will know, it’s an exciting time to be an author. Yet, as the ranks of independent authors rapidly grow, very few self-publishers are bothering with brick and mortar bookshops anymore. It’s not difficult to see why—sales and distribution into bookstores has always been a notoriously difficult and costly task, while the closures of large chains and cherished independents alike have led to widespread speculation that high street bookselling is obsolete.

E-Books for Dummiess Cover Image

Great podcast episode from the Creative Penn for self-published authors

A lot of first time authors are opting to self-publish digitally rather than go through the traditional print process. In fact, the number of writers taking up the opportunity has created an entirely new market in self-publishing services, as I’ve often discussed. With so many people offering their opinions and recipes for success, it can be hard to sift out the good advice from the bad, but I wanted to highlight this particular podcast episode from The Creative Penn as a great example of GOOD ADVICE.

Why do books make great marketing tools?

Using books as a marketing tool, not a marketing flier

Have you seen the stats on how many advertisements we are subjected to every day? One of the only safe havens left are books. What other media allows you to immerse yourself for hours, even days at a time without ever once sneaking in a word from a sponsor or turning over space to paid advertising?

Self Publishing Part 1: For Fun or Profit?

There’s a huge amount of speculation around the decline of traditional publishing now that digital printing, online retail, eBooks and digital marketing are allowing authors more opportunity to go it alone. While the fate of traditional publishing is a topic for another day, the fact is that more and more authors are now deciding to… Read More ›

About Richard

Richard Bilkey has been selling, marketing and distributing books for over ten years, managing independent bookshops, a major online retailer and, most recently, one of Australia's largest Independent Book Distributors, Brumby Books.

Contact Richard directly at richard@fictionetal.com.au